The home is also a “business”

By Antonio Argandoña

On 10 October the Home Renaissance Foundation held a meeting at IESE Business School, Barcelona, Spain, to launch the book The Home: Multidisciplinary Reflections, which was published last March. Instead of the standard presentation of the contents of the book, this session consisted of a brief presentation and a round table discussion on the part of academics, publicity agents, professionals and parents, talking about the home as a business. The following is a brief summary of my opening presentation.

Book HRF

A business is an organisation, and the home is also an organisation, i.e. a group of people working together for some common goals that will benefit all of them, though probably for different reasons. This definition contains five key elements:

  1. The people. In a business everyone is usually, though not always, there because they want to be. Participation in the home is not always voluntary: small children, for instance, cannot decide whether or not to remain at home. What matters is that in a business and a home alike, everyone counts: the family members, those who help from within it and from outside, relations and neighbours… all of them are shareholders, directors, employees, suppliers and clients.
  2. In a business each person has his or her own reasons for being there. The employees, for example, may wish to be paid, learn, improve their career, have a good time, make friends, etc. The same is true of a family, but here it is very important that all of them are at least to some extent prepared to do things for one another.
  3. Shared objectives. In a business, the central aim is the actual existence of the business, because everyone obtains from it what they need: clients receive goods or services, the employees receive pay, training and a career, the owners receive profit. The home is an organisation with multiple purposes: reproduction, nutrition, training, care, physical and psychological security, acquisition of an identity; plus restaurant, school, hospital, playground… a place to live, develop skills and talents, grow in knowledge, capacity, build attitudes, values, and virtues… and also learn to “replicate” the organisation, i.e. form another home in due course.
  4. Intentional participation, because, in the words of a colleague of mine, “the necessary and sufficient condition for an organisation to exist in reality is that there is a set of people who are motivated to belong to that organisation, with all that their membership implies. The organisation should aim to maintain and strengthen their motivation, without which the organisation would disintegrate.” When one member starts to think that he or she would rather be somewhere else, the home begins to break up.
  5. Coordination and direction are also needed. In the context of the home this is not necessarily hierarchical, or necessarily democratic: it probably changes over time. What matters is that everyone feels involved in this coordination, each according to his or her possibilities. The baby’s involvement consists of crying, laughing, eating and dirtying its nappies, because all of that is what motivates the rest to take on their respective responsibilities.

To sum up: a home is an organisation that one is always (or almost always) part of, sometimes without explicitly deciding to be. It is a community of persons each with their own reasons for being there, but above all, with an interest in the home’s fulfilling its function and continuing to exist; and it can be replicated in new places, albeit with changes. The key of a home lies in its members’ readiness to work together with others, including people from outside, to make it a place of training in knowledge, abilities, attitudes, dispositions, values and virtues, in regard to different family members at different times. And meanwhile the home offers services to its members, which are an opportunity to live together and fulfil that particular function. The home is an excuse for living together. For that to happen, everyone needs to be prepared to do everything when the time comes: each is necessary, and each member has to find his or her role at each moment. I explained this with a phrase of my own: in the home, each member has to be ready to iron an egg or fry a shirt.

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Smart is already on Instagram

SMART Home Management is the more practical project of Home Renaissance Foundation. SMART is a new vision for running your home.

In 2012 a group of people became aware of the need for homemakers to see their role as a profession, and of the demand for developing the skills necessary to become competent and to avoid being overwhelmed by the work of the home. To this end, SMART Home Management was set up to provide holistic courses that offer training in every aspect of the home, from family relationships to de-cluttering a room.

A total of 315 women have participated in the SMART workshops, learning new skills as well as how to apply these in their own homes and in the wider community.

So now, thanks to social media, we wish to share with you this interesting initiative through Instagram, the most visual social network.

You will find plenty of advice on Instagram about order in the home, tidying, cooking or cleaning and we think that while they are full of useful tips, there is a need for something more structured.

Most of the tasks and activities of the home are concerned with education and the vision of the home. We believe in good management and the well-being of all the members of the home, which makes such a big impact on our lives – so let’s take good care of it and learn how to manage it well!

If you have an Instagram account, please, follow us and share it with your contacts!