It is a fact that the big technology companies are trying to keep us hooked. After watching the documentary ‘The Dilemma’, I was struck by the number of things they have in mind to capture our attention and how well they study their audience. That the workers themselves decided to leave their management positions to tell the public about their experiences and become guarantors of digital ethics through foundations that counteract the power of the technological platforms gives us pause for thought.
We know that there are thousands of dollars behind every “like”, every post and every user. Social networks have become sales channels that move a lot of money through influencers, but the more we are aware of these details, the more we know about the intentions and raison d’être of these companies, the more we will be able to develop tools that allow us to make correct use of them and discern between the real and the unreal: to avoid acting blindly.
The Communication Project that we launched last week, ‘The Impact of Technology in the Home‘, gathers valuable testimonies. It is not about being alarming, but about taking the right steps. We already know that technology is neither good nor bad in itself, it all depends on the use we make of it and also on the responsibility assumed by the developers. Marta Sánchez, Global Head of Retail Digitalisation and Distribution at Vodafone UK, explains that her company has tried to face the challenges that this rapid evolution offers, putting the person, the user, at the centre of its objectives. As she says, they are well aware of the importance of going down this road together, sharing the challenge with society.
We are all capable of appreciating the advantages that technology has brought us. We are also capable of seeing the changes that are taking place in the way we relate to each other, the way we work, the way we communicate, and even the way we manage our homes. What we have to achieve, and this is a personal task that the community must support by offering tools to families, is to develop an ability not to accept or fall for everything that is given to us and to distinguish the wheat from the chaff. For that, as psychiatrist Enrique Rojas says in the report, maturity is needed.
Therefore, while enjoying the marvelous advantages of technology, let’s encourage this maturity. The digital world is parallel to the real world and that means that it will affect our mental, emotional, cerebral, rational, personal and professional stability. The conclusion does not change, it is up to us to be prepared and to prepare future generations so that this impact is positive, and we manage to avoid the risks that will always exist.
This report is also available in Spanish ‘El Impacto de la Tecnología en el Hogar’