Is pleasure synonymous with happiness? Absolutely not!

Can we be happy in the middle of this maelstrom that we are experiencing? Can we find a positive side to Covid-19? What is the role of homes in achieving a happy society? When we set the theme for our 5th conference “Happy Homes, Happy Society?” we did not imagine what 2020 was going to bring but our experts are ready to give us answers to all the questions that have arisen.

Without a doubt, we are living through some of the hardest moments in recent history. This virus is strongly shaking the main pillars on which society stands. The economy is suffering a lot, the different confinements are causing great work imbalances, everyone’s mental health suffers, fear also generates insecurity and nervousness and homes have become the centre of operations for everything, as we saw in our recent “Home in the Time of Coronavirus” Report.

What can each of us do individually from our homes to deal with this? What tools do we have to cope with this situation and be better prepared to face both the uncertain present and the future? We can’t live as if nothing is wrong. We must be aware of the problem in order to work at a solution.

A fundamental tool is knowledge, information, understanding. Being well informed prevents us from falling for lies, rumours, and fake news that flutter on social networks generating panic or uncertainty. And according to experts, it is essential not to get carried away by our emotions.

Daniel Goleman, in his book “Emotional Intelligence”, explains that our brain is divided in two: we have a rational side and an emotional side. Letting one kidnap the other prevents us from seeing life in a normal way. When the emotional one traps the rational, we live in the grip of passions and we find ourselves facing a serious problem.

Precisely why, the paediatrician Robert Lustig explains that we are experiencing a cultural crisis is due to the confusion between happiness and pleasure. It’s an intentional confusion on the part of governments and large companies and it is increasingly ingrained in society. Happiness and pleasure are not the same, we cannot equate them despite the fact that many people do so without realising their differences. According to Dr. Lustig:

  • Pleasure is temporary and happiness is permanent.
  • Pleasure is visceral and happiness is ethereal.
  • Pleasure is taking and happiness is giving.
  • Pleasure can be achieved with substances and happiness cannot.
  • Pleasure is experienced alone, and happiness is experienced in social groups.
  • Extreme pleasures lead to addiction through substances or certain behaviour but it is not possible to be addicted to happiness.
  • And from a biological point of view, the most important difference is that pleasure is dopamine and happiness is serotonin.

These are two biochemicals, two neurotransmitters that the brain produces and uses for neurons to communicate with each other. Dopamine kills serotonin so we should strive for more happiness and less pleasure. Because the more pleasure you seek, the more unhappy you will be. You can see the technical or scientific explanation in this video.

Of course, we face an ambitious challenge. In 15 days’ time, our academics will speak of happiness, in the 21st century immersed in a global pandemic. It will not be an easy task, but if you are interested in learning more about the research carried out by our experts, on November 12 and 13, keep an eye on our social networks and go on our website to watch their videos and read the introductions to their papers. This Conference is not going to leave us indifferent.

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